BACP 1
Creator Identities@ccy_marcus

AuthenticityFrom a technical standpoint, we have been tasked with reimagining the possibilities within visual identity, as well as the narrative that stems from Zoe's background and a technical perspective, we have been entrusted with the responsibility of reimagining the possibilities within visual identity, as well as the narrative that arises from Zoe's background and personal story. This is the point at which her visual identity is expressed through fashion. By building upon these foundational elements, there exists the potential to create a novel form of storytelling that encapsulates the essence of what a true artist signifies: imparting life to the world.



By focusing on Zoe’s journey and her professional endeavours, we are facilitating a discussion that examines her life narrative, which encompasses both her childhood and career, both of which have been profoundly shaped by her parents. Currently, as she engages in her studies at one of the world’s leading art universities, her privilege and spirit continue to shine, exemplifying a Generation Z creator who adeptly incorporates diverse fashion styles from the 1990s into a more contemporary identity. To emphasise the authenticity of her identity, the criteria we have established function as a coherent reflection of human experience. These comprehensive resources lay the groundwork for developing guidelines that will inform the future direction of Zoe’s brand and for exploring potential collaborations with partners. From these insights, a dialogue may foster a distinct perspective on how the older generation perceives and conceptualises the imagery of emerging talent. These foundational elements could lead to a novel form of storytelling that embodies the essence of what a true artist represents: conveying life to the world.

Personal Work  INSTAGRAM