The AÎm
Purpose
To familiarise the younger generation with Zoe Kowk, a distinguished talent in fashion design operating in England and Hong Kong, the campaign aims to establish her as a visual identity for her brand. In collaboration with Zoe Kowk, the initiative will enlist Vigin Tsang as a movement director to illustrate body language and elucidate the connection between modern society and human life, thereby enhancing awareness of this pressing issue.
The primary objective is to nurture the development of future generations of fashion scholars across various industries. This initiative will enable us to showcase the industry’s vision for the future and demonstrate how it upholds the elite spirit, thereby inspiring the next generation.