Quality
We are recognising that Zoe’s work has not been adequately represented in contemporary photography and image production, which would more effectively showcase her creations through a proper production and design tailored specifically for her subjects.
Zoe and her team have sought guidance regarding the presentation of each piece, with the aim of integrating the inspirational context of the garment with the rich and diverse culture of the Hong Kong region, as well as the choreography, which will effectively convey Zoe’s vision by linking Eastern and Western cultural perspectives. Vigin, acting as the movement director for this project, collaborates closely with Zoe to cultivate a partnership and deepen their understanding of the narrative surrounding her brand. This collaboration is crucial for illustrating the surreal style of fashion and for effectively communicating the messages embodied in the body concerning the issues or ideas that she intends to express.
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